MBKO

Our Work / Square — Marketing Bureau Kick Off

Square · Block · Marketing Bureau · Kick Off · San Francisco

Square
MBKO

Global Company Launch · San Francisco Livestream Global Video Production Launch

Global

Company Launch

SF

Location

Overview

jnsq. partnered with Square to deliver the Marketing Bureau Kick Off (MBKO), a global company launch event uniting executive leaders, in-person teams, and remote presenters from around the world. Hosted at the iconic Saint Joseph's Arts Society, the event showcased Square's creative culture and marketing vision through a blend of technical direction, executive presentations, and livestream broadcast production.

The jnsq. team managed end-to-end event execution, from stage design and show calling to multi-camera livestreaming, presentation management, and VOD delivery for continued reach and engagement across Square's distributed teams.

Following the success of the Square MBKO production, Barry Watts, Co-Founder of jnsq., collaborated with the Square Marketing and MarCom teams on additional content and video initiatives, providing creative direction, livestream production, and event support.

Notable Presenters: Jack Dorsey, Jim McKelvey, Lauren Weinberg, Musa Tariq

Barry Watts, Executive Producer

Media

Service Types

Livestream Global Video Production Launch Content Broadcast

Scope & Deliverables

Executive Production

Creative direction, show flow, and event leadership.

Livestream Broadcast

Global multi-camera livestream production and VOD delivery.

Presenter Management

Executive speakers, in-room presenters, and remote contributors.

Content & Playback

Presentation management, playback, and branded on-screen content.

Production & Post Production

Technical execution, live delivery, and post-event assets for continued engagement.

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